ARF To Unveil Consumer Data Privacy Initiative

On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative for the development of industry guidelines for consumer data privacy and protection.

The initiative, which will be unveiled by ARF CEO Scott McDonald Wednesday morning during its “ConsumerXScience” conference.

The initiative, presumably, is in response to high profile news about breaches of consumer data, including last week's reports about Cambridge Analytica’s use of the personal data of 50 million Facebook users.

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