Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad spending …

Fueled by a new business streak at its Carat unit, Dentsu Aegis Network dominated net new business gains in 2017 by a slight margin over …

Anonymous workplace app Blind surveyed its community of tech industry workers, asking whether they had "ever witnessed misuse of user data" at their current company. …

Magna's new outlook calls for digital to become the majority of U.S. ad spending some time this year. But the other side of that story …

Even before news of Facebook's role in the breach of the personal data of 50 million users had come to light, a majority of Americans …

With 33 seats up for grabs in 2018, 20% of all political ad spending this year will go into hotly contested Senate races, according to …

That Americans' views of news media has been eroding in recent years is not news, but the role that other media play in influencing it …

There is now a renewed pressure on a marketing fundamental that most media brands have largely ignored over the past 15 years - B2B positioning. …

The dreaded RFP -- or, request for proposal -- is losing favor with ad execs, especially marketers, and the rise in programmatic media-buying may be …

Fox and NBCU have taken a strong position on reducing ad loads to improve the quality of viewers' experience and the effectiveness of ads they …