Dentsu Aegis Net Dominates 2017 New Media Biz
- by Joe Mandese @mp_joemandese, March 26, 2018
Fueled by a new business streak at its Carat unit, Dentsu Aegis Network (DAN) dominated net new business gains in 2017 by a slight margin over No. 2 Group M.
With $1.334 billion in incremental gains -- the sum of losses, wins and account retentions -- Carat was the biggest …
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