Amazon opened Amazon Go in Seattle in January. As media planners, we were fascinated by what we read about the new "Just Walk Out" technology. …

In the past three years alone, the percentage of smartphone users "watching, listening or downloading" a podcast in the past 30 days has surged to …

Brands spend billions each year literally trying to buy consumer loyalty -- or at least short-term trial in hope of attaining it -- but new …

Digital's "Big 2" will dominate the ad marketplace a little less in the next few years, according to a new forecast released this morning by …

A number of polls show consumer confidence trending at or near recent highs, but when you drill below the surface macroeconomic indicators, there's still a …

At a time when the compensation and fees -- especially rebates from media suppliers -- are under greater scrutiny than ever before, an analysis of …

Readers commented they did not understand what the definition of "filtered bot traffic" was in an analysis of declining video ad fraud published Thursday in …

Apps that aren't used regularly or don't fulfill the user's needs are most prone to being deleted, according to the just-published "2018 Consumer App Survey" …

Ad fraud -- or "filtered bot traffic" -- has declined 31% in the digital video ad marketplace over the past year, according to just-released findings …

While conventional "showrooming" has grown significantly, many consumers now also comparison shop at Amazon before making a purchase at another online retailer -- a finding …