Who Says Money Can't Buy You Love?
- by Joe Mandese @mp_joemandese, March 20, 2018
Brands spend billions each year literally trying to buy consumer loyalty -- or at least short-term trial in hope of attaining it -- but new research suggests they may simply be reinforcing “mercenary” behaviors on the part of most consumers.
The study, which was commissioned by loyalty marketing consultants Maritz …
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So, basically, money buys loyalty and the entire transaction is defined by "NFG". And yet... there are many "branding" experts who actually believe that a logo, type style and color scheme are "branding"