by Joe Mandese on Mar 14, 2:43 PM
Pew said the survey, conducted in January, is five percentage points higher than one it conducted in December 2015.
by Joe Mandese on Mar 14, 1:22 PM
Despite the proliferation in the number of media options available to the average American consumer, TV -- especially ad-supported television -- remains the dominant source …
by Joe Mandese on Mar 14, 12:43 PM
One of the most important objectives for any brand is share of voice, but when it comes to smart speakers, brands may be losing theirs. …
by Joe Mandese on Mar 13, 5:31 PM
360 video offers a new potential opportunity for brand marketers, but it's not without its pitfalls -- especially the need to "educate" consumers about its …
by Joe Mandese on Mar 13, 5:18 PM
There's a direct correlation between consumer adoption of streaming online TV services and the attrition of conventional cable, satellite and telco tv services, according to …
by Joe Mandese on Mar 13, 4:56 PM
At a time when the marketing world is thinking increasingly about the value of consumer time spent with media, and the brands represented on it, …
by Joe Mandese on Mar 12, 12:02 PM
In his book, "Ogilvy on Advertising," ad legend David Ogilvy helped pioneer the value of "emotional branding." In "Ogilvy on Advertising in the Digital Age," …
by Joe Mandese on Mar 12, 9:49 AM
It's not quite the scale of "Black Friday," or even "Cyber Monday," but Amazon's "Prime Day" has become one of the biggest online commerce days …
by Joe Mandese on Mar 11, 4:17 PM
President Trump may trash major TV news networks as "failing" and "fake news," but the first year of his presidency has been a bonanza for …
by Joe Mandese on Mar 11, 2:53 PM
To understand how false news -- especially "fake" political news -- spreads, three MIT Media Lab researchers analyzed 126,000 rumors spread by 3 million people …