How Streaming Online TV Is Cutting Into Traditional TV Services
- by Joe Mandese @mp_joemandese, March 13, 2018
There is a direct correlation between consumer adoption of streaming online TV services and the attrition of conventional cable, satellite and telco television services, according to results of a nationwide consumer survey, published Monday by UBS.
The study, which was released as part of the equities research team’s update on …
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Joe, in the interest of objectivity, did they ask whether their respondents get TV reception exclusively via over-the-air reception.As we report in "TV Dimensions 2018", this has been one of the fastest growing segments, now comprising about 14-15% of all homes compared to less than 10% five or six years ago. And these homes, like their "pay TV" counterparts, are exposed to TV commercials. The implication in the findings---not necessarily putting this on you---is that a lot of people have simply abandoned commercial TV in favor of streaming options. When you factor in the over-the-air-only group with the "pay TV" homes, it turns out that very few SVOD homes are not now serviced by commercial TV content accessed one way or another.