A nationally representative poll finds only four in ten read only printed books anymore -- a timely insight for us to tease a forthcoming review …

In recognition of International Women's Day, Nielsen has provided a snapshot of the time the average American woman spends with media. Live TV remains their …

Through ingenuity, cunning and outright fraud, the 300x250 ad has become one of the most common video ad units sold via programmatic ad exchanges.

At a time when some brands are beginning to take more aggressive political positions on volatile subjects, the results appear to be mixed. The majority …

In about the time it takes for you to consider this chart, 18,000 people will have hooked up on Tinder, according to an analysis of …

It's been a quarter century since cable TV pioneer John Malone coined the concept of a "500-channel universe," but new data suggests 2018 could be …

Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass of …

Two essential pieces of intelligence about the media economy were unveiled during WPP's quarterly presentation to investors Thursday. The first one provides some insight about …

Even as consumer time spent with media continues to expand -- inching up 0.3% last year -- the percentage of time consumers spend with ad-supported …