Book Report, Both Figuratively And Literally

Maybe it’s because the Research Intelligencer staff has been knocked off the grid thanks to a winter storm and we’ve had to rely on more analogue media -- especially printed books -- than normal. Or maybe it’s because we have only a tiny amount of battery power to get today’s edition out ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


9 comments about "Book Report, Both Figuratively And Literally".
Check to receive email when comments are posted.
  1. David Kleeman from Dubit, March 9, 2018 at 9:47 a.m.

    Wait a minute...your headline writer needs to look again. 39% (4 in 10) read print ONLY, but another 29% read digital AND print. By my calculations, that maker almost 7 in 10 who read print books, no?

  2. Joe Mandese from MediaPost, March 9, 2018 at 9:54 a.m.

    @David Kkeeman: you're right, there's a typo in the graphic's headline. We literally ran out of power. Just fixed it via a phone.

  3. Neil Ascher from The Midas Exchange replied, March 9, 2018 at 10:04 a.m.

    Exactly. 

  4. Adrian Tennant from Independent Consultant, March 9, 2018 at 10:22 a.m.

    With 7 in 10 reading print books, it's misleading to state "most people now prefer reading electronic media."

  5. Joe Mandese from MediaPost, March 9, 2018 at 10:42 a.m.

    @Adrian Tennant: You are correct. We updated it to "many." Power outage bypassed normal copyediting. Please accept our apologies. We will publish a correction in the next edition.

  6. Matt Stefl from LMU // M-School, March 9, 2018 at 12:14 p.m.

    Fake news. Fewer than 1-10 have out of print books. 

  7. Matt Stefl from LMU // M-School, March 9, 2018 at 12:51 p.m.

    edit: Fewer than 1-10 have opted out of print books. 

  8. Joe Mandese from MediaPost, March 9, 2018 at 1:29 p.m.

    @Marr Stefl: We don't know that from this research. Opting out implies explicit behavior. All we know from Pew's research is about one-in-three don't read printed books. (24% don't read books of any kind 7% read only digital books.)

  9. John Grono from GAP Research, March 10, 2018 at 4:39 p.m.

    So, fewer than one-in-ten book readers have opted out of printed books.

Next story loading loading..

Discover Our Publications