Tag results for "madison avenue"
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New ThingFor all the ways marketers target people -- demos, etc. -- character ...
- Spending Per Person/Hour: Advertising, Ad-Supported MediaOn Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison ...
- Book Report, Both Figuratively And LiterallyA nationally representative poll finds only four in ten read only printed ...
- Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your PerspectiveMany in the ad world think of "Madison Avenue" -- as defined ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad FraudNefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored ...
- Has Madison Avenue's Gender Diversity Become A Little Too Diverse?The good news is that the ad industry is making strides in ...
- Agencies, Social Media, Tech Firms Meet In D.C. To Discuss Countering ISIS Propaganda Officials from the Obama Administration met with executives from Madison Avenue and ...
- Are Women Better Off On Madison Avenue Than In Silicon Valley?Sarah DaVanzo is Chief Cultural Strategy Officer at Omnicom agency Sparks & ...
- You're Not Getting Older - Well, Yes You Are: JWT At 150The agency, which opened its doors during the War Between The States, ...
- Stan Mack Is Back!Pioneering non-fiction cartoonist Stan Mack (The Village Voice's "Stan Mack's Real-Life Funnies," ...
- Google Breaks Into Madison Avenue's 'Big 5,' Comcast Erodes As No. 1 SupplierDespite the hyper-fragmentation of the media marketplace, five suppliers still represent a ...
- Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising ContentIn a move to create what could well be called a UPC, ...
- Mediaocean Floats IPO (Is There An App For That?)Fresh on the heels of high-profile public "exits" by some of Madison ...
- Grey's Myhren Elevated To Worldwide CCOTor Myhren, creator of the "E*Trade Baby," has been named worldwide chief ...
- When Wall Street's Robots March on Madison AvenueSince at least 2007, before Doubleclick (bought by Google), Right Media (bought ...
- 40 Reasons to Skip Out on Advertising WeekLet's face it, you can only take so much Advertising Week. So ...
- Amid New Federal Ad Tax Threat, ANA Calls On Members To Call On CongressThe Association of National Advertisers is calling on its members to call ...
- Can Good Karma Be A Balance Sheet Item?We've all seen this movie before: Small agency has seasonal lag in ...
- Viacom's Fortner Joins MediaCom To Ramp Up InnovationFortner is tasked with heading the agency's effort to fuse creativity, media ...
- Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already ServedIn a development bound to send ripples across both Madison Avenue and ...
- Nielsen Unveils New Capital Plan: Boosts Cash Dividend, Sets Stock Buyback To Avert Dilution Following Recent OfferingOn Madison Avenue, Nielsen is known for making media audience estimates and ...
- Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison AvenueIf the rationale given by John Wren and Maurice Levy for the ...
- Settlement Near In SMG-Cahill Discrimination CaseLooks like Publicis Groupe's Starcom MediaVest Group is on the verge of ...
- The Real Story Behind PublicomWhat is the real deal here? You know it's not in the ...
