- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- The Walled Gardening Of TV
RTBlog, Joe Mandese - Monday, October 28, 2019
Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens ...
- Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
MAD, Joe Mandese - Wednesday, February 6, 2019
Wall Street analyst and former Interpublic economic forecaster Brian Wieser is returni ...
- Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
RTBlog, Joe Mandese - Sunday, September 30, 2018
For all the ways marketers target people -- demos, etc. -- charact ...
- Spending Per Person/Hour: Advertising, Ad-Supported Media
Research Intelligencer, Joe Mandese - Monday, April 2, 2018
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madis ...
- Book Report, Both Figuratively And Literally
Research Intelligencer, Joe Mandese - Friday, March 9, 2018
A nationally representative poll finds only four in ten read only print ...
- Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your Perspective
Research Intelligencer, Joe Mandese - Monday, March 5, 2018
Many in the ad world think of "Madison Avenue" -- as defin ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- Has Madison Avenue's Gender Diversity Become A Little Too Diverse?
MediaPost Weekend, Larissa Faw - Sunday, November 19, 2017
The good news is that the ad industry is making strides ...
- Agencies, Social Media, Tech Firms Meet In D.C. To Discuss Countering ISIS Propaganda
Around the Net In MediaPost's Agency News, Steve McClellan - Wednesday, February 24, 2016
Officials from the Obama Administration met with executives from Madison Avenue a ...
- Are Women Better Off On Madison Avenue Than In Silicon Valley?
Mediapsssst, Richard Whitman - Sunday, February 8, 2015
Sarah DaVanzo is Chief Cultural Strategy Officer at Omnicom agency Sparks &am ...
- You're Not Getting Older - Well, Yes You Are: JWT At 150
MAD, Steve McClellan - Monday, March 10, 2014
The agency, which opened its doors during the War Between The State ...
- Stan Mack Is Back!
MAD, The Editor - Wednesday, January 29, 2014
Pioneering non-fiction cartoonist Stan Mack (The Village Voice's "Stan Mack's Real-Life Funnies ...
- Google Breaks Into Madison Avenue's 'Big 5,' Comcast Erodes As No. 1 Supplier
MediaDailyNews, Joe Mandese - Tuesday, January 21, 2014
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent ...
- Groups Propose Integrating Ad-ID Into 'UPC' For All Media, Advertising Content
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2013
In a move to create what could well be called a UP ...
- Mediaocean Floats IPO (Is There An App For That?)
MediaDailyNews, Joe Mandese - Thursday, December 12, 2013
Fresh on the heels of high-profile public "exits" by some of Madis ...
- Grey's Myhren Elevated To Worldwide CCO
MAD, Steve McClellan - Wednesday, October 30, 2013
Tor Myhren, creator of the "E*Trade Baby," has been named worldwide chi ...
- When Wall Street's Robots March on Madison Avenue
Real-Time Daily, Brian Wieser - Friday, October 4, 2013
Since at least 2007, before Doubleclick (bought by Google), Right Media (boug ...
- 40 Reasons to Skip Out on Advertising Week
MAD, Tom Siebert - Tuesday, October 1, 2013
Let's face it, you can only take so much Advertising Week. ...
- Amid New Federal Ad Tax Threat, ANA Calls On Members To Call On Congress
MediaDailyNews, Joe Mandese - Friday, September 27, 2013
The Association of National Advertisers is calling on its members to ca ...
- Can Good Karma Be A Balance Sheet Item?
Truth In Advertising, Jon Bond - Monday, August 26, 2013
We've all seen this movie before: Small agency has seasonal lag ...
- Viacom's Fortner Joins MediaCom To Ramp Up Innovation
MAD, Steve McClellan - Thursday, August 15, 2013
Fortner is tasked with heading the agency's effort to fuse creativity, med ...
- Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served
MediaDailyNews, Joe Mandese - Thursday, August 8, 2013
In a development bound to send ripples across both Madison Avenue a ...
- Nielsen Unveils New Capital Plan: Boosts Cash Dividend, Sets Stock Buyback To Avert Dilution Following Recent Offering
MediaDailyNews, Joe Mandese - Tuesday, July 30, 2013
On Madison Avenue, Nielsen is known for making media audience estimates a ...
- Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison Avenue
MAD, Joe Mandese - Sunday, July 28, 2013
If the rationale given by John Wren and Maurice Levy for t ...
- Settlement Near In SMG-Cahill Discrimination Case
MAD, Steve McClellan - Monday, July 29, 2013
Looks like Publicis Groupe's Starcom MediaVest Group is on the verge ...
- The Real Story Behind Publicom
Truth In Advertising, Jon Bond - Monday, July 29, 2013
What is the real deal here? You know it's not in t ...