Spending Per Person/Hour: Advertising, Ad-Supported Media

On Friday, Research Intelligencerpublished a back-of-the-envelope analysis calculating the “hourly rate” Madison Avenue pays American consumers by underwriting the cost of the ad-supported media they access and consume. It turns out to be a nice round number: $1 per hour.

Today we’re following up with a more granular analysis ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

3 comments about "Spending Per Person/Hour: Advertising, Ad-Supported Media".
Check to receive email when comments are posted.
  1. Ed Papazian from Media Dynamics Inc, April 2, 2018 at noon

    Joe, being "exposed" to media content occupied by advertising may account for 1.59 hours per day for an average American according to PQ Media, but that does not mean that the ads were given any attention nor, in the case of TV, does it mean that the "viewer" was even present when the commercial was on the screen. We simply do not have any measurement of ad attentiveness across all media. But if we did, rest assured that the figure would be very much lower than 1.59 hours a day per persen.

  2. Joe Mandese from MediaPost, April 2, 2018 at 12:20 p.m.

    @Ed Papazian: Don't disagree with you. The article doesn't equate that time with "attention," just the amount of time the "average American is exposed to" advertising daily, according to PQ Media.

  3. Craig Mcdaniel from Sweepstakes Today LLC, April 2, 2018 at 3:26 p.m.

    Joe, I have reasons for supporting a hourly rate based system for another reason.  I want to directly work through a honest broker of the ad agencies and advertisers instead of Google and the RTB's. I want to go back to a more free market way of doing business where I can make money again.  What this means is in 2011 my company was getting paid by Google on a daily average of about $350 to $425 a day. For 2018, we are averaging less than $60.00 per day.

    In short, there are hundreds of publishers in the same boat as I. The publishers need something better than what we have now.

Next story loading loading..

Discover Our Publications