Most Ad Execs Eschew Political 'Activism,' What Happens When You Can't Avoid It?
- by Joe Mandese @mp_joemandese, March 7, 2018
At a time when some brands are beginning to take more aggressive political positions on volatile subjects, the results appear to be mixed.
The majority of ad executives surveyed in February by Advertiser Perceptions felt political “activism” has no impact on their performance, while those that believe if helps (22%) …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
