• It's Morning Again In America: Pandemic Transforms Daytime Into Prime-Time
    It's morning again in America, especially if you're on a digitally-connected device. An analysis of the first three weeks of the U.S. shutdown by Tapad …
  • Merkle's Data Reveal Sharp Pullback In Google Ad Spend
    Yearly spending growth on Google gradually slowed from 15% in January to 4% in March as advertisers slashed spending.
  • How COVID-19 Is Affecting Ad Price Inflation -- Er, Make That Deflation
    A flash report from ECI Media Management on the impact the COVID-19 pandemic is having on media price inflation -- make that deflation, for the …
  • eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
    There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to …
  • COVID-19 Creeps Into Tweets About TV Shows
    Nielsen found that audiences identified as "heavy sports viewers" are finding other shows to watch, as indicated by their tweets.
  • Amazon Tops Retail Brand Rankings, Value Rises Amid Pandemic
    Amazon's brand value rose 32% in the past year as the e-commerce giant experienced surging demand among homebound consumers during pandemic lockdowns.
  • Lockdown Debates Expose Political Divide Over Personal Freedom
    Republicans are 31% more likely than Democrats to say they feel at least somewhat free and unrestricted.
  • Canceled TV Sports Budgets Going To Bottom Line, Online, Or Other Forms Of TV
    The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's what …
  • Kantar/Affectiva: Consumers Smiling As Much Pre- And Post-COVID-19
    While there have been volumes of research indicating consumers are feeling more anxious, worried, and depressed about their lives following the COVID-19 pandemic, it doesn't …
  • Net Media Usage Effect Of Pandemic: TV, Streaming Boom, But Outdoor Media Erodes
    The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less -- …
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