• It's Morning Again In America: Pandemic Transforms Daytime Into Prime-Time
    It's morning again in America, especially if you're on a digitally-connected device. An analysis of the first three weeks of the U.S. shutdown by Tapad shows that the 6am through 2pm time period has become the new prime-time as many Americans turn to their digital devices -- computers, tablets, smartphones and connected TVs (CTV) -- for work, school, or other activities they would otherwise be doing out of their homes.
  • Merkle's Data Reveal Sharp Pullback In Google Ad Spend
    Yearly spending growth on Google gradually slowed from 15% in January to 4% in March as advertisers slashed spending.
  • How COVID-19 Is Affecting Ad Price Inflation -- Er, Make That Deflation
    A flash report from ECI Media Management on the impact the COVID-19 pandemic is having on media price inflation -- make that deflation, for the most part -- shows the effects are generally downward, but not evenly distributed across regions. "In North America, we anticipate that all non-digital media will see large deflationary values," the report notes, adding, "The U.S., which dominates the overall North America position, started from a high position, giving it a lot further to fall if there is an economic downturn.
  • eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
    There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to revised estimates released by eMarketer, the search advertising marketplace will contract 8.7% during the first half, and 14.8% during the second half, while the digital display advertising marketplace will recede 5.5% in the first half and 18.1% in the second half of the year.
  • COVID-19 Creeps Into Tweets About TV Shows
    Nielsen found that audiences identified as "heavy sports viewers" are finding other shows to watch, as indicated by their tweets.
  • Amazon Tops Retail Brand Rankings, Value Rises Amid Pandemic
    Amazon's brand value rose 32% in the past year as the e-commerce giant experienced surging demand among homebound consumers during pandemic lockdowns.
  • Lockdown Debates Expose Political Divide Over Personal Freedom
    Republicans are 31% more likely than Democrats to say they feel at least somewhat free and unrestricted.
  • Canceled TV Sports Budgets Going To Bottom Line, Online, Or Other Forms Of TV
    The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's what 43% of advertisers and media-buying executives told the equity research team at Pivotal Research Group when it recently conducted a straw poll about TV sporting events cancellations.
  • Kantar/Affectiva: Consumers Smiling As Much Pre- And Post-COVID-19
    While there have been volumes of research indicating consumers are feeling more anxious, worried, and depressed about their lives following the COVID-19 pandemic, it doesn't appear to be affecting how they respond to advertising, including how much they smile when being exposed to it. That's the finding of a global analysis of the mean score of smiles of all the ad campaigns it's been tracking using its patented facial coding technology pre- and post- the COVID-19 pandemic.
  • Net Media Usage Effect Of Pandemic: TV, Streaming Boom, But Outdoor Media Erodes
    The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less -- indicates video streaming and live TV have benefitted the most from the stay-at-home effects of the COVID-19 pandemic. That's based on a Research Intelligencer analysis of data from Havas Media's recent COVID-19 media study.
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