Kantar/Affectiva: Consumers Smiling As Much Pre- And Post-COVID-19
- by Joe Mandese @mp_joemandese, April 28, 2020
While there have been volumes of research indicating consumers are feeling more anxious, worried, and depressed about their lives following the COVID-19 pandemic, it doesn't appear to be affecting how they respond to advertising, including how much they smile when being exposed to it.
That's the finding of a global …
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