• Remember 'Couch Potatoes'? eMarketer Says They're Back - For Now, Anyway
    Time spent by Americans watching TV will rise for the first time since 2012, thanks to the nationwide pandemic shutdown. The average American is projected …
  • IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
    Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even higher …
  • Havas Media Study Finds 10% Of Americans Cutting Subscription Video Due To COVID-19
    Ten percent of Americans say they have either canceled or plan to cancel their subscription video service (cable, satellite, fiber, etc.) due to COVID-19. The …
  • 'Crisis-Sensitive' Ads Resonate Most With Consumers
    Consumers also are showing signs of adapting to the "new normal" of the pandemic, with the percentage of people saying they feel "scared" by COVID-19 …
  • Advertisers Don't Need The Upfront Anymore
    Even before the COVID-19 pandemic tossed any idea of a normal fall TV season to the back burner, the value of the upfront marketplace was …
  • Consumers Favor Useful, Uplifting Ads During Pandemic
    With the coronavirus pandemic taking a heavy toll on the U.S. economy, consumers are looking for brands to help allay their fears with positive and …
  • Consumers Seek Value, Relevance From Sharing Personal Data
    Companies like Amazon, Google and Microsoft that collect heavy amounts of information about consumers show high levels of trustworthiness, indicating that data gathering can coexist …
  • Kantar Finds Newspapers Most 'Trusted' Medium Worldwide, Social The Least
    Newspapers remain the most trusted medium for news and information sharing, according to a study of consumers in eight major markets. The findings, which were …
  • Cartoon, Nickelodeon Viewers Most Apt To Buy Products Advertised
    Kids oriented networks Cartoon and Nickelodeon are the two that cable TV subscribers say they are most likely to buy products from advertisers who run …
  • Consumers Have Mixed Views On Paying For Ad-Free Content
    A third of consumers said they would pay $1 to $5 a month to read unlimited, ad-free news.
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