IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
- by Joe Mandese @mp_joemandese, April 27, 2020
While overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, some categories are spiking even higher, while some are beginning to wane.
That's what you'll find in a nifty new demand index being released by IRI today.
The aptly named …
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