Tag results for "packaged goods"
- BIZ DEV: DDB NY Appointed AOR For Persil ProClean DetergentPersil ProClean, the Henkel brand laundry detergent sold in North America, has ...
- U by Kotex Launches Fitness LineThe program aims to encourage honest dialogue about working out during one's ...
- Redefining Conversion: The New (And Shorter) Path To Purchase For CPGsAt a recent trade show, a major CPG company shared what it ...
- M&M's Sponsors Multiple 'Red Nose Day' Promos, NBC ShowsIn the lead-up to the third annual Red Nose Day America, set ...
- At The End Of A TV Ad, Use Your Logo Or Shot Of Your Packaging?Branding is one of the three essential advertising elements that lead to ...
- Trojan Target Women In Condom CampaignChurch & Dwight Company, the makers of Trojan condoms, unveiled a campaign ...
- Nielsen Debuts Overnight Screening For New Product IdeasThe tool is designed to fill a need for a cost-effective solution ...
- Kimberly-Clark Uses Ad Campaign Strategies For Recruitment Of MillennialsThe company specifically designed the "Original Thinkers" program to engage Millennials and ...
- Heinz Using 'Mad Men' Campaign In Real LifeAds were unveiled today on billboards in New York City. They will ...
- M&M's Invites Fans To Create Music For Upcoming TV AdTop consumer beats saved on the site will be featured in upcoming ...
- Snickers Unveils Two New TV SpotsFollowing on its innovative but somewhat puzzling live Super Bowl ad starring ...
- Haribo Imports UK Campaign To AmericaHaribo and its U.K. agency Quiet Storm came up with the original ...
- Kraft Heinz' Bid For Unilever: What Was That All About?The Kraft Heinz offer for Unilever, which disappeared as suddenly as it ...
- Snickers Is Back Again To Parody 'SI Swimsuit' IssueEach imaginary swimsuit issue cover bears a tagline explaining that "Magazine Editors ...
- K-Y Says Save The Love For Another DayWith greeting card site Punchbowl, it has developed cards for couples to ...
- Duracell Trusts In Its PowerIn a fortuitous (and strategic) bit of timing, the well-known battery brand ...
- Ryan Lochte Makes 'Clean Start' For PowerBarPowerBar, which helped pioneer the energy bar category three decades ago, is ...
- Quaker Launches Anniversary CampaignThe campaign appeals to the trend of consumers finding comfort in getting ...
- Planters Plays Up Peanut's 'Craveability'"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanuts ...
- Post Cereals Push $100,000 Sweeps Tied To 'Sing' Post is running a heavy TV schedule for a 15-second spot promoting ...
- WWE WrestleMania Is Not Itself Without SnickersA new "You're Not You When You're Hungry' effort will be anchored ...
- Morton Salt Helps Home Chefs Open Pop-Up RestaurantsA video documenting the meal prep and dinner party resulting from the ...
- Dri-Fit Makes Case For Store-Brand ProductsFirst Quality Consumer Products launched its first marketing campaign this week with ...
- Dads Feel Neglected By CPG AdvertisingDads spend 15% more than mothers on household supplies and groceries per ...
- Wonderful Pistachios' New Ads Star Wisecracking Elephant The brand said it's cutting its prices by 25% and investing $55 ...
- Sugarlands Distilling Company Adds New Flavors, Sweet PackagingSugarlands Distilling Company, producer of moonshine in Gatlinburg, Tenn., recently added two ...
- Unbreakable's Burgess Personifies 'Unstopables'"[Tituss Burgess] brings 'a fresh that's too feisty to quit' spirit to ...
- Chicco Celebrates New Moms"We hope our campaign will provide everyone who knows a new mom ...
- Yogurt Sales Plummet But Healthy Foods Soar For General MillsAlthough General Mills knows it has a yogurt problem and has been ...
- Former L'Oreal Marketer Emma Walmsley Will Run Glaxo Emma Walmsley, a consumer products marketer for L'Oreal before GlaxoSmithKline CEO Andrew ...
