Tag results for "packaged goods"
- Quarantine Impacts Consumers' Plans To Spend, Love For BrandsConsumers are rethinking their discretionary spending habits. About 64% say they're planning ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG PurchasesOverall demand for consumer packaged goods has soared 13% since the pandemic ...
- Mariah Carey Stars In Walkers Christmas CampaignThe ad from U.K. potato chip brand Walkers includes Carey singing the ...
- P&G Tops Expectations As It Focuses On Household StaplesThanks to higher prices and a revamped product line, Procter & Gamble ...
- Kellogg's Releases Anti-Bullying BoxKellogg’s is taking a break from athletes on its cereal boxes to ...
- P&G Exec Advises Marketers To Embrace Disruption"It's not who spends the most -- it's who reaches the most ...
- Kraft Heinz Falters As Legacy Brands AgeIt reported desultory preliminary first-half results yesterday -- and, in an earnings ...
- Brita Urges Curbing Plastic ConsumptionWhile some influencers have been called out for photoshopping their post images ...
- McLaren Automotive Launches Eyewear CollectionMcLaren designers worked with French optical specialist L'Amy Group to create the ...
- Bayer Digital Brings Platforms To Budget MeetingsDriving the in-sourcing trend are more direct partnerships, increased automation of marketplace ...
- The D2C Challenge Is Solved With A Mix Of Personality, AuthenticitySeiya Vogt, head of growth at Boxed, like a Costco online. Growth ...
- Last Of The Major Categories To Migrate To DigitalCPG is being explored at today's Marketing CPG conference in New York. ...
- Is Amazon Your Frenemy? Our Panel Calls The Retail Giant A Partner“Facing Amazonification” Moderator Will Margaritis, VP, eCommerce, 360i PanelistsDoug Chavez, SVP, digital ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct to ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012New CMO Bibie Wu shares the thinking behind "Growers of Good," from ...
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' SpotsPost does a follow-up to its popular #cereALL hip-hop video for last ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO CampaignThe brand is aggressively backing its month-long volume-driving offer through coupons available ...
- Skyn Condoms Cultivates 'Places Of Intimacy' Travel Guide"We as a brand truly believe that intimacy and great sex are ...
- Umbrella Kraft Brand To Make Super Bowl DebutThe Family Greatly platform is premised on supporting and reassuring today's anxious ...
- LifeStyles Recognizes Women Buy Condoms, Too"[As an industry], we're always talking to men, but it is a ...
- EA, Lego, Nissan Top Brands Associated With Star WarsThe marketing technology company analyzed the digital content engagement around "Star Wars: ...
- Sensuous TV Ad Marks Godiva's Mainstream U.S. PushThe U.S. version of the first ad is actually a bit less ...
- First Response Launches Digital Content Series "A digital content series allows us to present these stories in a ...
- The P&G-Nelson Peltz Ad BattleProcter & Gamble and activist investor Nelson Peltz are now seeking consumer ...
- Mattel, WWE Partner For Product LineThe new WWE Superstars product line, which was revealed Thursday at San ...
- Clear Eyes Lead To Shining MomentsThe brand's first effort to promote its entire portfolio rather than a ...
- BIZ DEV: DDB NY Appointed AOR For Persil ProClean DetergentPersil ProClean, the Henkel brand laundry detergent sold in North America, has ...
- U by Kotex Launches Fitness LineThe program aims to encourage honest dialogue about working out during one's ...
- Redefining Conversion: The New (And Shorter) Path To Purchase For CPGsAt a recent trade show, a major CPG company shared what it ...
- M&M's Sponsors Multiple 'Red Nose Day' Promos, NBC ShowsIn the lead-up to the third annual Red Nose Day America, set ...
