Tag results for "packaged goods"
- For Earth Week, P&G Asserts 'It's Our Home,' Touts Sustainability EffortsNew ad has "Louisa, explorer of galaxies," picking earth as her ho ...
- Tampax Will Sponsor A Women's Gaming FestAlong with the competitions, top gamers will hold a panel discussion abo ...
- Procter & Gamble Partners With Major League SoccerP&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- In Its First Campaign, Lily's Sweets 'Reimagines' The Chocolate ExperienceCampaign is designed to overcome the #1 barrier for persuading consumers ...
- Mondelez: Empathy Is The New PersonalizationShift from personalization to empathy was a competitive step, since other C ...
- Vital Proteins' New Chief Creative Officer: Collagen Enthusiast Jennifer AnistonAniston joined company as chief creative officer, and is the persona fro ...
- Turtle Wax Plays Up Germ-Killing AbilitiesThe spray provide not only a safe way to clean, but al ...
- Quarantine Impacts Consumers' Plans To Spend, Love For BrandsConsumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG PurchasesOverall demand for consumer packaged goods has soared 13% since the pandem ...
- Mariah Carey Stars In Walkers Christmas CampaignThe ad from U.K. potato chip brand Walkers includes Carey singing t ...
- P&G Tops Expectations As It Focuses On Household StaplesThanks to higher prices and a revamped product line, Procter & Gamb ...
- Kellogg's Releases Anti-Bullying BoxKellogg’s is taking a break from athletes on its cereal boxes ...
- P&G Exec Advises Marketers To Embrace Disruption"It's not who spends the most -- it's who reaches the mo ...
- Kraft Heinz Falters As Legacy Brands AgeIt reported desultory preliminary first-half results yesterday -- and, in an earnin ...
- Brita Urges Curbing Plastic ConsumptionWhile some influencers have been called out for photoshopping their post imag ...
- McLaren Automotive Launches Eyewear CollectionMcLaren designers worked with French optical specialist L'Amy Group to create t ...
- Bayer Digital Brings Platforms To Budget MeetingsDriving the in-sourcing trend are more direct partnerships, increased automation of marketpla ...
- The D2C Challenge Is Solved With A Mix Of Personality, AuthenticitySeiya Vogt, head of growth at Boxed, like a Costco online. Grow ...
- Last Of The Major Categories To Migrate To DigitalCPG is being explored at today's Marketing CPG conference in New Yor ...
- Is Amazon Your Frenemy? Our Panel Calls The Retail Giant A Partner“Facing Amazonification” Moderator Will Margaritis, VP, eCommerce, 360i PanelistsDoug Chavez, SVP, digit ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012New CMO Bibie Wu shares the thinking behind "Growers of Good," fr ...
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' SpotsPost does a follow-up to its popular #cereALL hip-hop video for la ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO CampaignThe brand is aggressively backing its month-long volume-driving offer through coupons availab ...
- Skyn Condoms Cultivates 'Places Of Intimacy' Travel Guide"We as a brand truly believe that intimacy and great sex a ...
- Umbrella Kraft Brand To Make Super Bowl DebutThe Family Greatly platform is premised on supporting and reassuring today's anxio ...
- LifeStyles Recognizes Women Buy Condoms, Too"[As an industry], we're always talking to men, but it is ...
- EA, Lego, Nissan Top Brands Associated With Star WarsThe marketing technology company analyzed the digital content engagement around "Star War ...
- Sensuous TV Ad Marks Godiva's Mainstream U.S. PushThe U.S. version of the first ad is actually a bit le ...
- First Response Launches Digital Content Series "A digital content series allows us to present these stories in ...
