Tag results for "packaged goods"
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' SpotsPost does a follow-up to its popular #cereALL hip-hop video for last ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO CampaignThe brand is aggressively backing its month-long volume-driving offer through coupons available ...
- Skyn Condoms Cultivates 'Places Of Intimacy' Travel Guide"We as a brand truly believe that intimacy and great sex are ...
- Umbrella Kraft Brand To Make Super Bowl DebutThe Family Greatly platform is premised on supporting and reassuring today's anxious ...
- LifeStyles Recognizes Women Buy Condoms, Too"[As an industry], we're always talking to men, but it is a ...
- EA, Lego, Nissan Top Brands Associated With Star WarsThe marketing technology company analyzed the digital content engagement around "Star Wars: ...
- Sensuous TV Ad Marks Godiva's Mainstream U.S. PushThe U.S. version of the first ad is actually a bit less ...
- First Response Launches Digital Content Series "A digital content series allows us to present these stories in a ...
- The P&G-Nelson Peltz Ad BattleProcter & Gamble and activist investor Nelson Peltz are now seeking consumer ...
- Mattel, WWE Partner For Product LineThe new WWE Superstars product line, which was revealed Thursday at San ...
- Clear Eyes Lead To Shining MomentsThe brand's first effort to promote its entire portfolio rather than a ...
- BIZ DEV: DDB NY Appointed AOR For Persil ProClean DetergentPersil ProClean, the Henkel brand laundry detergent sold in North America, has ...
- U by Kotex Launches Fitness LineThe program aims to encourage honest dialogue about working out during one's ...
- Redefining Conversion: The New (And Shorter) Path To Purchase For CPGsAt a recent trade show, a major CPG company shared what it ...
- M&M's Sponsors Multiple 'Red Nose Day' Promos, NBC ShowsIn the lead-up to the third annual Red Nose Day America, set ...
- At The End Of A TV Ad, Use Your Logo Or Shot Of Your Packaging?Branding is one of the three essential advertising elements that lead to ...
- Trojan Target Women In Condom CampaignChurch & Dwight Company, the makers of Trojan condoms, unveiled a campaign ...
- Nielsen Debuts Overnight Screening For New Product IdeasThe tool is designed to fill a need for a cost-effective solution ...
- Kimberly-Clark Uses Ad Campaign Strategies For Recruitment Of MillennialsThe company specifically designed the "Original Thinkers" program to engage Millennials and ...
- Heinz Using 'Mad Men' Campaign In Real LifeAds were unveiled today on billboards in New York City. They will ...
- M&M's Invites Fans To Create Music For Upcoming TV AdTop consumer beats saved on the site will be featured in upcoming ...
- Snickers Unveils Two New TV SpotsFollowing on its innovative but somewhat puzzling live Super Bowl ad starring ...
- Haribo Imports UK Campaign To AmericaHaribo and its U.K. agency Quiet Storm came up with the original ...
- Kraft Heinz' Bid For Unilever: What Was That All About?The Kraft Heinz offer for Unilever, which disappeared as suddenly as it ...
- Snickers Is Back Again To Parody 'SI Swimsuit' IssueEach imaginary swimsuit issue cover bears a tagline explaining that "Magazine Editors ...
- K-Y Says Save The Love For Another DayWith greeting card site Punchbowl, it has developed cards for couples to ...
- Duracell Trusts In Its PowerIn a fortuitous (and strategic) bit of timing, the well-known battery brand ...
- Ryan Lochte Makes 'Clean Start' For PowerBarPowerBar, which helped pioneer the energy bar category three decades ago, is ...
- Quaker Launches Anniversary CampaignThe campaign appeals to the trend of consumers finding comfort in getting ...
- Planters Plays Up Peanut's 'Craveability'"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanuts ...
