- Vital Proteins' New Chief Creative Officer: Collagen Enthusiast Jennifer Aniston
CPG FYI, Steve Ellwanger - Friday, December 18, 2020
Aniston joined company as chief creative officer, and is the persona fro ...
- Turtle Wax Plays Up Germ-Killing Abilities
Marketing Daily, Tanya Gazdik - Tuesday, December 8, 2020
The spray provide not only a safe way to clean, but al ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandem ...
- Mariah Carey Stars In Walkers Christmas Campaign
MAD, Larissa Faw - Monday, November 4, 2019
The ad from U.K. potato chip brand Walkers includes Carey singing t ...
- P&G Tops Expectations As It Focuses On Household Staples
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 23, 2019
Thanks to higher prices and a revamped product line, Procter & Gamb ...
- Kellogg's Releases Anti-Bullying Box
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 22, 2019
Kellogg’s is taking a break from athletes on its cereal boxes ...
- P&G Exec Advises Marketers To Embrace Disruption
Marketing Daily, Tanya Gazdik - Sunday, October 6, 2019
"It's not who spends the most -- it's who reaches the mo ...
- Kraft Heinz Falters As Legacy Brands Age
Marketing Daily - Top of the News, Thom Forbes - Friday, August 9, 2019
It reported desultory preliminary first-half results yesterday -- and, in an earnin ...
- Brita Urges Curbing Plastic Consumption
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2019
While some influencers have been called out for photoshopping their post imag ...
- McLaren Automotive Launches Eyewear Collection
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2019
McLaren designers worked with French optical specialist L'Amy Group to create t ...
- Bayer Digital Brings Platforms To Budget Meetings
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Driving the in-sourcing trend are more direct partnerships, increased automation of marketpla ...
- The D2C Challenge Is Solved With A Mix Of Personality, Authenticity
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Seiya Vogt, head of growth at Boxed, like a Costco online. Grow ...
- Last Of The Major Categories To Migrate To Digital
Show Daily, Nina Lentini - Wednesday, September 26, 2018
CPG is being explored at today's Marketing CPG conference in New Yor ...
- Is Amazon Your Frenemy? Our Panel Calls The Retail Giant A Partner
Show Daily, Nina Lentini - Wednesday, September 26, 2018
“Facing Amazonification” Moderator Will Margaritis, VP, eCommerce, 360i PanelistsDoug Chavez, SVP, digit ...
- Lotame Tags Online Data From CPG Companies As Next Frontier
Digital News Daily, Laurie Sullivan - Thursday, September 20, 2018
The shift among consumer packaged goods marketers to take products direct ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2018
New CMO Bibie Wu shares the thinking behind "Growers of Good," fr ...
- Post Goes Retro For National Cereal Day, Parodies Cheesy 'Greatest Hits' Spots
Marketing Daily, Karlene Lukovitz - Wednesday, March 7, 2018
Post does a follow-up to its popular #cereALL hip-hop video for la ...
- Heinz Ketchup Taps Real Crisis Negotiator For BOGO Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2018
The brand is aggressively backing its month-long volume-driving offer through coupons availab ...
- Skyn Condoms Cultivates 'Places Of Intimacy' Travel Guide
Marketing Daily, Aaron Baar - Thursday, February 8, 2018
"We as a brand truly believe that intimacy and great sex a ...
- Umbrella Kraft Brand To Make Super Bowl Debut
Marketing Daily, Karlene Lukovitz - Tuesday, January 16, 2018
The Family Greatly platform is premised on supporting and reassuring today's anxio ...
- LifeStyles Recognizes Women Buy Condoms, Too
Marketing Daily, Aaron Baar - Tuesday, December 12, 2017
"[As an industry], we're always talking to men, but it is ...
- EA, Lego, Nissan Top Brands Associated With Star Wars
Marketing Daily, Tanya Gazdik - Tuesday, December 12, 2017
The marketing technology company analyzed the digital content engagement around "Star War ...
- Sensuous TV Ad Marks Godiva's Mainstream U.S. Push
Marketing Daily, Karlene Lukovitz - Thursday, October 26, 2017
The U.S. version of the first ad is actually a bit le ...
- First Response Launches Digital Content Series
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2017
"A digital content series allows us to present these stories in ...
- The P&G-Nelson Peltz Ad Battle
Mediapsssst, Richard Whitman - Wednesday, July 26, 2017
Procter & Gamble and activist investor Nelson Peltz are now seeking consum ...
- Mattel, WWE Partner For Product Line
Marketing Daily, Tanya Gazdik - Friday, July 21, 2017
The new WWE Superstars product line, which was revealed Thursday at S ...
- Clear Eyes Lead To Shining Moments
Marketing Daily, Aaron Baar - Wednesday, July 12, 2017
The brand's first effort to promote its entire portfolio rather than ...
- BIZ DEV: DDB NY Appointed AOR For Persil ProClean Detergent
Accounts on the Move, Steve McClellan - Wednesday, June 14, 2017
Persil ProClean, the Henkel brand laundry detergent sold in North America, h ...
- U by Kotex Launches Fitness Line
Marketing Daily, Tanya Gazdik - Tuesday, May 9, 2017
The program aims to encourage honest dialogue about working out during one ...