Tag results for "packaged goods"
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment"This fool is making $4 million a year. Do you think he ...
- Exec Changes Afoot At UnileverConny Braams, Unilever's chief digital and commercial officer, will leave the busine ...
- Unilever's Top Marketer Conny Braams Set To DepartIn 2021, about a year after Braams assumed the top marketing jo ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGsRetailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach CustomersThe partnership will enable CPG brands to measure the impact of the ...
- K-Y Partners With Tripadvisor To Help Couples ReconnectPart of the unusual brand partnership includes encouraging "new experiences in n ...
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable MediaThe new contract is part of a broader GroupM relationship that exten ...
- Airbnb, Etsy Partner For Home ItemsThe typical U.S. Airbnb host earned more than $8,000 on rentals fr ...
- Retail Media Overtakes CTV As Advertising's Biggest ImpetusAn analyst report cites packaged goods marketers doubling ad spending on t ...
- No Easy Fix For Global Supply Chain ProblemsSupply chain issues affecting everything from cars to food to electronics aren&rsquo ...
- AR Platform Turns Beverage Cans Into BrandsThe platform will transform the content a brand provides into an ...
- Lego Plans $600 Titantic Replica SetLego announced plans for an enormous and expensive Titanic replica set. T ...
- Reese's Sponsors Nextdoor Halloween Interactive MapNextdoor has created an interactive local guide for neighbors to share h ...
- 'Un-Wrecking' The Future: MadeGood Touts Purpose Over IngredientsKids try to tackle a future marred by climate change in ...
- Where's The Beef? Steak-umm Asks Americans To 'Meat' Each Other HalfwayOf all the brands taking a stand against the polarization of fac ...
- Service Helps CPGs Determine Best Email Offer Based On Price SensitivityRevTrax helps clients place the best offer at the point of ope ...
- P&G Q3 Sales Up 5%, Price Hikes Set For FallPrices will increase for baby care items like Pampers diapers, feminine ca ...
- For Earth Week, P&G Asserts 'It's Our Home,' Touts Sustainability EffortsNew ad has "Louisa, explorer of galaxies," picking earth as her ho ...
- Tampax Will Sponsor A Women's Gaming FestAlong with the competitions, top gamers will hold a panel discussion abo ...
- Procter & Gamble Partners With Major League SoccerP&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- In Its First Campaign, Lily's Sweets 'Reimagines' The Chocolate ExperienceCampaign is designed to overcome the #1 barrier for persuading consumers ...
- Mondelez: Empathy Is The New PersonalizationShift from personalization to empathy was a competitive step, since other C ...
- Vital Proteins' New Chief Creative Officer: Collagen Enthusiast Jennifer AnistonAniston joined company as chief creative officer, and is the persona fro ...
- Turtle Wax Plays Up Germ-Killing AbilitiesThe spray provide not only a safe way to clean, but al ...
- Quarantine Impacts Consumers' Plans To Spend, Love For BrandsConsumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG PurchasesOverall demand for consumer packaged goods has soared 13% since the pandem ...
- Mariah Carey Stars In Walkers Christmas CampaignThe ad from U.K. potato chip brand Walkers includes Carey singing t ...
- P&G Tops Expectations As It Focuses On Household StaplesThanks to higher prices and a revamped product line, Procter & Gamb ...
- Kellogg's Releases Anti-Bullying BoxKellogg’s is taking a break from athletes on its cereal boxes ...
- P&G Exec Advises Marketers To Embrace Disruption"It's not who spends the most -- it's who reaches the mo ...
