Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations.

What will the relationship between the COVID-19 pandemic, marketing and environmental sustainability? It's a great question to ask on the 50th anniversary of Earth Day …

Almost half of respondents said they planned to watch more movies and shows, making it the most popular form of media consumption.

Nielsen data shows streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S. Consumption …

About a third of Americans say they are watching advertising-free streaming content much or somewhat more than they had prior to the pandemic, according to …

As younger, more multiethnic demographic groups expand their spending power, brand messaging needs to be more inclusive.

During last week's webinar on "brand purpose," the Advertising Research Foundation (ARF) and Kantar released "The ARF Brand Purpose Report," analyzing a wide body of …

MRI-Simmons today released findings of their "COVID-19 Consumer Insights Study," including the first new official media planning segments -- "Accepting" and "Nervous" -- spawned by …

The coronavirus pandemic has been a major topic for consumers in daily conversations, but interest in the health crisis began to wane by mid-April, indicating …

Ads that "exploit" concerns surrounding the health and economic crisis or ones that use "humorous" tones are not OK.