How MRI-Simmons' New COVID-19 Media Planning Segments View Response
- by Joe Mandese @mp_joemandese, April 21, 2020
MRI-Simmons today released findings of their "COVID-19 Consumer Insights Study," including the first new official media planning segments -- "Accepting" and "Nervous" -- spawned by the pandemic (see related story).
To illustrate how these segments view the world differently, see above for their perceptions of how the …
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