To help marketers and agencies navigate the underlying shifts in consumer behavior stemming from the COVID-19 pandemic, the Business Intelligence unit of GroupM has generated …

It's April 20th, which means it's also 4/20, which means it's also a day you might expect to see new research about "420," a popular …

A spot for Dovato, a drug made by ViiV Healthcare, drove 36% of engagement among a narrow selection of five pharmaceutical-related commercials that aired in …

The COVID-19 pandemic triggered a surge in panic-buying that has subsided into a stage of "home-confined" buying of comfort foods. Consumers who can't find their …

Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the spread …

The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live sports …

Corporate behavior during the coronavirus pandemic can make a big impression on people that may last after the crisis ends. More than half of U.S. …

Consumers say they're more likely to buy from brands that show concern for workers while grappling with financial pressures, and product availability is another significant …

The health of the U.S. economy, followed by the health of medical professionals and "frontline" workers, are the top concerns among American adults, according to …

The combined effects of an oversupply of audience impressions and contracting demand from advertisers in many consumer categories appears to be impacting the programmatic advertising …