Programmatic Mobile Ad Demand Erodes, Even As Some Categories Spike
- by Joe Mandese @mp_joemandese, April 15, 2020
The combined effects of an over-supply of audience impressions and contracting demand from advertisers in many consumer categories appears to be impacting the programmatic advertising marketplace, according to a special report released today by Pixalate.
The analysis shows the volume of programmatic mobile app advertising declining 14% from the …
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