Consumers Favor Brands That Care For Workers During COVID-19 Crisis

  • by April 15, 2020

Advertisers need to be mindful of how they treat their employees during the COVID-19 pandemic, as consumers say they're more likely to buy from brands that show concern for workers while grappling with financial pressures.

An overwhelming majority (90%) of consumers said it's "very" or "somewhat" important that companies take …


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