Nielsen Report Finds 'Heavy Sports Viewers' Remain Heaviest Viewers Even Without It

The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live sports programming. That's the conclusion of a special report from Nielsen analyzing the impact on sports viewing during the COVID-19 pandemic.

The analysis above shows the …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications