Big discounts for a variety of products, especially toys and electronics, drove this year's spending.

Global ad investment more than doubled in the past decade and grew 2.8 times faster than global economic output since 2014.

User-generated content challenges social platforms to ensure that they are eliminating objectionable materials.

With the NFL season just past the halfway point, in this week's edition I'm updating version of a column I wrote last season on NFL …

Advertisers expressed concern with delivering ads alongside risky content and deepfakes, a survey found.

Challenges include legislation that may limit social use and heightened brand risk due to AI-generated content.

Streaming platforms are moving into live sports to gain more subscribers, dividing the sports audience.

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

Younger cohorts of travelers tend to be more sophisticated in their social media usage.

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.