AI, Deepfakes Make Social Media Most Vulnerable To Brand Risk
- by Robert Williams , November 26, 2024
Social media platforms rely on vast amounts of user-generated content that challenges them to ensure that they are eliminating objectionable posts. Advancements with artificial intelligence are making it easier for people to create deepfakes, or fraudulent videos that appear authentic, which worries advertisers.
“Social media is seen as the environment …
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