Live Sports Tend To Reach Younger Audiences On Streaming

Live sports such as National Football League games are considered the last bastion of appointment viewing on traditional linear television. However, streaming platforms are moving into live sports as they seek to gain more subscribers. This shift is dividing the sports audience.

“Major League Soccer on Apple TV+, National Hockey …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications