Marketers may rate themselves as highly mature, but their most common technical challenge is data quality.

College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at Michigan.

Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, the …

The average American can be described as 'Joy Pressured,' according to a new benchmark created by Ally Bank.

Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending more freely, although not necessarily at the businesses with the biggest advertising budgets.

By the time a sales representative enters the conversation, the buyer may already know the competitors, product limitations and approximate price.

Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less …

Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.

Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.