by Robert Williams on Apr 28, 4:23 PM
More than half of consumers say they would be incentivized to create content for a chance to win a cash prize.
by Robert Williams on Apr 27, 4:43 PM
Three quarters of consumers worldwide said they had treated themselves by splurging.
by Robert Williams on Apr 26, 5:25 PM
Hulu's "Stolen Youth" and Netflix's "The Night Agent" were notable for top streaming ratings.
by Robert Williams on Apr 25, 4:31 PM
Sentiment about the amount of advertising on Netflix likely is affected by people's experience with ad-free streaming.
by Robert Williams on Apr 24, 4:19 PM
Almost two-thirds of U.S. consumers said they trust social media platform Facebook the least.
by Robert Williams on Apr 21, 12:26 PM
The sentiment about flexibility in advertisers' upfront commitments is a change from three straight years of growth.
by Robert Williams on Apr 20, 4:21 PM
Magnite's 44% share on Amazon Fire TV and 40% share on Roku were bigger than its closest competitor, FreeWheel.
by Robert Williams on Apr 19, 3:31 PM
Marketers, be aware that your consumer research can be corrupted.
by Robert Williams on Apr 18, 4:14 PM
Instagram is the most popular platform, with 93% of influencers saying they use the image-sharing app.
by Robert Williams on Apr 17, 4:56 PM
Overall, retail visits fell 4.2% in the first quarter of 2023 compared with a year earlier.