by Steve Sternberg on Apr 17, 9:40 AM
In today's video landscape, there are so many series on so many platforms that numerous great shows that have already aired for multiple seasons have …
by Robert Williams on Apr 14, 3:45 PM
Roku's share was more than twice that of electronics giant Samsung, while Amazon's share nearly doubled in a year.
by Robert Williams on Apr 14, 12:28 AM
Spending in the U.S. surpassed $100 billion in the first half of 2022 -- a new milestone.
by Robert Williams on Apr 12, 5:02 PM
U.S. consumers ages 18 to 44 are more likely than older adults to want greater control over the viewing experience.
by Robert Williams on Apr 11, 5:53 PM
More than three quarters of marketers said performance and efficiency significantly improve when they implement data analytics in their audience targeting.
by Robert Williams on Apr 10, 3:46 PM
The portion of smart TV owners who stream video has grown from 75% three years ago to 88% this year.
by Robert Williams on Apr 7, 2:58 PM
More than a third of sports fans said games that are more affordable to see in person would make them bigger fans.
by Robert Williams on Apr 6, 4:47 PM
Purpose marketing in some cases has become a kind of "green noise" that hovers in the background, ignored by consumers.
by Robert Williams on Apr 5, 4:39 PM
The free streaming service increased usage as broadcast and cable viewing slumped in February with the end of the NFL post-season.
by Robert Williams on Apr 4, 4:49 PM
Consumers say they're most influenced by advertising on traditional television and mobile phones.