Younger TV Viewers Tend To Prefer Binge-Watching
- by Robert Williams , April 12, 2023
Warner Bros. Discovery today
announced a plan to rebrand its premium video streaming service as “Max,” (from HBO Max) spurring discussion about how media companies are responding to changes in people’s viewing
habits.
U.S. consumers ages 18 to 44 are more likely than older adults to want greater control over …
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