Consumers are more likely to consider buying brands that play upon all the human senses.
Many brands are concerned that data-privacy rules will end the use of third-party tracking cookies.
The correlation is strong: If you enjoy Christmas in July festivities, you're more likely to get a head start on holiday shopping.
Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.
Brands are more likely to have a smaller group of people handling a bigger variety of functions.
People who are most familiar with AI tend to have the most favorable opinion of its use in marketing.
Men are more likely than women to say they'll watch the global soccer tournament.
The grocery category generates the most clicks on all platforms except for social video app TikTok, whose top category is beauty.
Kantar's ranking of most valuable brands in the region highlights opportunities for global growth.
The number of agency reviews is also affected by changing macroeconomic challenges, among other reasons.