by Robert Williams on Jul 31, 4:29 PM
Consumers are more likely to consider buying brands that play upon all the human senses.
by Robert Williams on Jul 30, 6:44 PM
Many brands are concerned that data-privacy rules will end the use of third-party tracking cookies.
by Robert Williams on Jul 27, 4:51 PM
The correlation is strong: If you enjoy Christmas in July festivities, you're more likely to get a head start on holiday shopping.
by Robert Williams on Jul 26, 4:59 PM
Creatives with disabilities are providing brands with an authentic way to connect with an audience that's actively seeking inclusivity, Nielsen said.
by Robert Williams on Jul 25, 5:36 PM
Brands are more likely to have a smaller group of people handling a bigger variety of functions.
by Robert Williams on Jul 24, 6:22 PM
People who are most familiar with AI tend to have the most favorable opinion of its use in marketing.
by Robert Williams on Jul 21, 4:08 PM
Men are more likely than women to say they'll watch the global soccer tournament.
by Robert Williams on Jul 20, 3:21 PM
The grocery category generates the most clicks on all platforms except for social video app TikTok, whose top category is beauty.
by Robert Williams on Jul 19, 9:15 PM
Kantar's ranking of most valuable brands in the region highlights opportunities for global growth.
by Robert Williams on Jul 18, 4:46 PM
The number of agency reviews is also affected by changing macroeconomic challenges, among other reasons.