Sensory Effects Help To Drive Value For Food, Beverage Brands
- by Robert Williams , July 31, 2023
Food and beverage brands are the most resilient among all product categories, with the slimmest decline in brand value in the past year, according to researcher Kantar. The group lost 3% of its value, compared with a 20% decline for the top 100 brands, and brands such as Coca-Cola, …
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