What Makes A Brand Campaign Purposeful? You'll Find It Here
- by Joe Mandese @mp_joemandese, April 21, 2020
During last week's webinar on "brand purpose," the Advertising Research Foundation (ARF) and Kantar released "The ARF Brand Purpose Report," analyzing a wide body of award-winning campaigns in order to identify their common hooks.
The report is highly anecdotal and offers a run through of examples of the …
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