The 5th Wave Of Branding: Brands That 'Do'

In his book, “Ogilvy on Advertising,” ad legend David Ogilvy helped pioneer the value of “emotional branding.” In “Ogilvy on Advertising in the Digital Age,” his ad descendant, Ogilvy & Mather CEO Miles Young, illustrates how the concept has evolved over the next 50 years to today’s standard of “brands …

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