Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It

360° video offers a new potential opportunity for brand marketers, but it’s not without its pitfalls -- especially the need to “educate” consumers about its value and even how to use it. Those are among the top-line findings from a collaborative study conducted by IPG Mediabrands’ Magna Global and IPG ...

Next story loading loading..

Discover Our Publications