Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It
- by Joe Mandese @mp_joemandese, March 13, 2018
360° video offers a new potential opportunity for brand marketers, but it’s not without its pitfalls -- especially the need to “educate” consumers about its value and even how to use it. Those are among the top-line findings from a collaborative study conducted by IPG Mediabrands’ Magna Global and IPG …
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