comScore: Smart Speakers Represent New Threat To Brand Loyalty
- by Joe Mandese @mp_joemandese, March 14, 2018
One of the most important objectives for any brand is share of voice, but when it comes to smart speakers, brands may be losing theirs. According to just-completed research from comScore, smart speakers represent a new threat to brand loyalty.
Among the findings: smart speakers recommended a brand other than …
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Thanks Joe- Excellent report using objective research.
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