Addendum: 'Filtered Bot Traffic' Defined

Readers commented they did not understand what the definition of “filtered bot traffic” was in an analysis of declining video ad fraud published Thursday  in Research Intelligencer. Extreme Reach, which conducted the analysis, said filtered bot traffic refers to General Invalid Traffic, or GIVT, which are "video impressions that …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications