Commentary
More On Those Ineffective Network Promos
- by Steve Sternberg , Featured Columnist, August 26, 2019
In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a new series, much less start watching it. This makes effective on-air promotion (still the best way to create such awareness) more important than ever. The broadcast …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
