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Steve Sternberg

Member since September 2009Contact Steve

Steve Sternberg currently works as a freelance media consultant. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (

Articles by Steve All articles by Steve

  • Netflix (And Original Content) Still Rules in Television News Daily on 12/14/2017

    It's hard to realize that Netflix's first original scripted drama, "House of Cards," premiered less than five years ago. Since then, the streaming service has arguably produced more high-quality original scripted series than any broadcast or cable network. One reason Netflix continues to thrive, aside from spending a significant amount on programming, is that it does not have the same constraints as ad-supported networks.

  • Video Viewing Strong, But Traditional TV Losing Ground in Television News Daily on 12/05/2017

    I often give Nielsen a hard time about how it measures and reports more specific data and program ratings, but it is actually very good at measuring broad media usage. I've looked at quarter 2 reports from the last three years, and here are some highlights from my analysis:

  • 'This is Us,' 'The Good Doctor': Anatomy Of Broadcast Hits in Television News Daily on 11/14/2017

    Only three prime-time series currently rank in the top 10 among total viewers and adults 18-49: this season's "The Big Bang Theory" spinoff, "Young Sheldon," along with the new medical drama "The Good Doctor" and the family saga "This is Us," now in its second season. What makes these shows special? Do they have anything in common that contributed to their clicking with viewers right off the bat?

  • Reporting What People Say: Not Quite Fake News in Television News Daily on 11/07/2017

    Half the country doesn't believe anything they see on MSNBC, while the other half doesn't believe anything they see on Fox News. Both sides have good reasons for feeling as they do. One network has been virulently anti-Trump (and before, that pro-Obama and anti-Bush), while the other has been even more fanatically pro-Trump (at least since the election) and against anything having to do with the Clintons or Democrats.

  • New Season Hits, Binge Viewing, Pre-Season Buzz in Television News Daily on 10/31/2017

    A month into the new TV season, here are a few tidbits to think about.

  • Thor: What Is It Good For? in Television News Daily on 10/23/2017

    I'm tempted to say "Absolutely nothing." But that would be too snarky, even for me. Around 40 broadcast and cable network executives reportedly attended a meeting hosted by the Video Advertising Bureau where they heard from analytics company Data Plus Math about its system for linking multiscreen video ad exposure with actual product purchases (which has been dubbed "Project Thor"). I haven't seen any specifics on what they are doing, but I am wary whenever sellers get together to tell advertisers the "best" way to measure the effectiveness of their product. Advertisers and media agencies would obviously need to get on board for this to have any chance of seeing the light of day.

  • Broadcast, Live Viewing Still Dominant, OTT Growing in Video Insider on 10/17/2017

    The video landscape is undergoing sea changes, and a lot of major players with deep pockets are trying to figure out how to compete. It's easy for us media industry folk to lose sight of the fact that roughly half of all TV households across the country have no DVR and half have no streaming services. And the number who have top-tier cable packages is declining. CBS All Access, Disney/ABC, and others are putting down markers, trying to gain a foothold into this new media world. There's more room for them to thrive than many seem to think.

  • CBS All Access: Infuriating, But Smart in Video Insider on 10/10/2017

    My wife found it infuriating that CBS' new "Star Trek: Discovery" is so good. Having recently seen the series premiere on CBS, we can't watch subsequent episodes unless we subscribe to the CBS All Access streaming service.

  • Notes On The New Season By A Heavy TV Viewer in Television News Daily on 10/03/2017

    My wife and I currently have 56 series queued up on our DVR: 36 broadcast series, 14 ad-supported cable series, and six premium cable series. Of those, 38 are on this fall. There are also seven or eight original Netflix series that we regularly watch (often the week they become available, but sometimes several weeks or even months later). Here are some thoughts on some of the shows I've been watching since the new TV season began.

  • Netflix Still Earns High Marks in Video Insider on 09/26/2017

    One reason Netflix continues to grow and thrive, aside from spending a significant amount on programming, is that it does not have the same constraints as ad-supported networks. It does not need to worry about average minute ratings, audience flow or demographics.

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