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Steve Sternberg

Member since September 2009Contact Steve

Steve Sternberg is currently Editor-in-Chief of The Sternberg Report. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (www.sternbergreport.com)

Articles by Steve All articles by Steve

  • The Good, The Too Bad, And The Ugly: 'The Veil,' 'Sugar,' 'A Man in Full' in Research Intelligencer on 07/15/2024

    The good: Elisabeth Moss is riveting as high-level undercover MI6 agent, Imogen Salter, in "The Veil." She has an uncanny ability to assume new identities and personas at the drop of a hat, which makes her a key asset for the most important (and dangerous) assignments.

  • The Good, The Too Bad, And The Ugly: '3 Body Problem,' 'The Gentlemen,' 'Parish' in Research Intelligencer on 06/24/2024

    This week's edition continues my "The Good, The Too Bad, And The Ugly" series of TV program reviews. The Good is a show you should enjoy if you like that particular genre. The Too Bad is a show that could have (or should have) been better, or simply doesn't live up to expectations set by previous seasons - but that doesn't necessarily mean it's bad. The Ugly is a show that completely misses the mark or is just an ill-conceived mess.

  • A Young Media Person's Guide To Evaluating TV Pilots in Research Intelligencer on 06/10/2024

    Leading up to their annual upfront presentations to the ad industry and press, the broadcast networks recently unveiled their respective prime-time fall TV schedules. I'm about to start the process of reviewing the new series pilots for my annual predictions of hits and misses. In this week's edition, I am providing some insights into what to look for when evaluating the success potential of a new show. In the 40 years or so I've been analyzing the television landscape, the benchmark of success for a new broadcast series has continually shifted, with the bar gradually getting lower and lower.

  • At The Upfronts: What They Said, What It Means in Research Intelligencer on 05/28/2024

    The official start of the fall television season is still about four months away. But for insiders at media agencies, networks, and advertisers (as well as television analysts like me), the upfront season has placed thoughts of September squarely into June. Of course, in today's video world, the very notion of a fall TV season is antiquated. Only the broadcast networks still adhere to seasons that begin in September and end in May. What, where, and how people watch television, and even how they define television, has changed substantially over the past decade, as have the events that kick off the upfront. In this week's edition, I recap what was presented, and more importantly, what it actually means.

  • With No 'USPs,' Do The Upfronts Still Matter? in Research Intelligencer on 05/10/2024

    As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of the "Upfront" season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated to air during the 2024-25 broadcast year. And as I do every year, I will be reporting on each company's presentation. Once I watch all the new series pilots, I will release a report evaluating their upcoming TV shows as well. In this week's edition, I examine whether -- given the lack of any meaningful unique selling propositions (USPs) -- the upfronts even matter anymore.

  • TV Review Update: The Good, The Too Bad, And The Ugly in Research Intelligencer on 04/30/2024

    This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. By way of definition, The Good is a show you should enjoy if you like that particular genre. The Too Bad is a show that could have (or should have) been better, or simply doesn't live up to the expectations set by previous seasons (but doesn't necessarily mean it's bad). The Ugly is a show that completely misses the mark or is just an ill-conceived mess. Warning: There are spoilers ahead.

  • TV Review Update: The Good, The Too Bad, And The Ugly in Research Intelligencer on 04/22/2024

    This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. By way of definition, The Good is a show you should enjoy if you like that particular genre. The Too Bad is a show that could have (or should have) been better, or simply doesn't live up to the expectations set by previous seasons (but doesn't necessarily mean it's bad). The Ugly is a show that completely misses the mark or is just an ill-conceived mess. Warning: There are spoilers ahead.

  • Streaming Ads Are Much More Valuable Than Linear TV Ads in Research Intelligencer on 04/09/2024

    In this week's edition, I provide a brief history of why there's no good research on the subject.

  • Academy Awards: Bad TV Got Better (But Can Get Even Better) in Research Intelligencer on 03/11/2024

    The main problem with the Oscars telecast is it is geared more toward Hollywood insiders than average TV viewers. Here's how that can be fixed.

  • TV Reviews: The Good, The Too Bad, And The Ugly in Research Intelligencer on 03/07/2024

    This week's edition continues a special monthly series in which I review TV shows labeled the Good, the Too Bad, and the Ugly. Every issue will not necessarily contain a show in each category, and some will have multiple shows in a single category. This month's report focuses exclusively on "the good." By way of definition, the Good is a show you should enjoy if you like that particular genre. The Too Bad is a show that could have (or should have) been better - but doesn't necessarily mean it's bad. The Ugly is a show that completely misses the mark or is just an ill-conceived mess.

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