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Steve Sternberg

Member since September 2009Contact Steve

Steve Sternberg is currently Editor-in-Chief of The Sternberg Report. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (

Articles by Steve All articles by Steve

  • Does The Primetime Television Upfront Still Matter? in Research Intelligencer on 05/21/2019

    For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, however, the upfront season is placing thoughts of September squarely into May. But does it even matter anymore?

  • A Young Media Person's Guide to Evaluating Pilots in Research Intelligencer on 05/17/2019

    In this week's edition, I do what I've done each time this year for the past 30 years: offer my hits and misses on the new prime-time lineups. It's a time-honored process, and the big difference between this year and what I was doing in the 1980s, is the size of the share estimate that I use as the benchmark of success.

  • TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep Up in Research Intelligencer on 05/06/2019

    The fragmentation of TV viewing technology and sources is making it difficult, if not impossible, for audience measurement to keep up with modern viewers.

  • In Game Of Thrones, The Women Rule in Research Intelligencer on 04/17/2019

    It's the most successful series on premium cable since "The Sopranos." Its eighth and final season, eagerly awaited by its legion of fans, just got underway. Of course, in today's splintered video world, more than half the country has never seen a single episode, and is wondering what all the fuss is about. In this week's edition, I examine one of the things that makes "Game of Thrones" so unique: its well-written female characters.

  • When Bias And Speculation Trump Good Reporting in Research Intelligencer on 03/27/2019

    In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William Barr. "Most interesting to me, however, is how reporters from the legitimate press started scrambling to justify how they and their news outlets handled the story over the past two years," Sternberg opines, adding, "They should be focusing on what they did wrong and how to correct it going forward."

  • Why Netflix's Marvel Franchise Is Worth Saving in Research Intelligencer on 03/05/2019

    Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron Fist, Luke Cage, Daredevil, The Punisher, and Jessica Jones. This coincides with Disney ramping up efforts for its own streaming service, Disney+ (set to launch later this year), and increasing its ownership stake in Hulu to 60% (when its purchase of Fox becomes official). In this week's edition, I make a case why the OTT franchise should be saved.

  • Forget Millennials and Gen Xer, It's Your Media Generation That Counts in Research Intelligencer on 02/19/2019

    Generations have traditionally been defined in 15- to 18-year increments, and given names based on some characteristic of the group's behavior or time period. While there is some disagreement on exact start and end years, these are generally accepted time frames for the seven living generations. In this week's report, I drill into the "media generations" that will matter most to you.

  • News Bias, Fake News, False Equivalency, And The Problem With Anonymous in Research Intelligencer on 01/28/2019

    Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans who disapprove of the other party each rose from only about 15% to more than 50%. This is a staggering increase in polarization over the past 25 years. The anchor struggled to come up with a reason, seemingly oblivious to the obvious -- MSNBC and Fox News both debuted in 1996. In this week's report, I examine the impact.

  • How To Fix The Oscars Broadcast (Hint: The Host Doesn't Matter) in Research Intelligencer on 01/09/2019

    There's been a lot of discussion about who might be the host of this year's Academy Awards broadcast after Kevin Hart was forced to step down when some old controversial tweets were discovered. While interesting, and perhaps newsworthy, whoever the host turns out to be will have little to do with whether the show is successful either from an aesthetic or ratings standpoint. The problem is with the structure of the show itself - not who presents the opening sequence and introduces subsequent sections of the telecast. In this week's edition, I provide my recommendations on how to fix it.

  • The Best 18 TV Dramas Of 2018 in Research Intelligencer on 12/10/2018

    The fact that I am just now discovering some shows that have already been on for multiple seasons should tell you something about how many gems worth finding are out there. In this week's edition, I list my top 18 dramas for 2018. Some are new, some returning. Since they are so different from one another, I am presenting them in alphabetical rather than rank order.

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