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Steve Sternberg

Member since September 2009Contact Steve

Steve Sternberg is currently Editor-in-Chief of The Sternberg Report. He has more then 30 years of television and video analysis experience, having held top research posts at Bozell, TN Media, Magna Global, and ION Media Networks. He also authors The Sternberg Report (

Articles by Steve All articles by Steve

  • Streaming Now: The Rise And Fall Of Ad-Supported Cable TV in Research Intelligencer on 01/25/2021

    Twenty years ago, with very few exceptions, four broadcast networks were the only places you could find new original scripted series programming - and basically only six or seven months out of the year. This started to change in the late 1990s with the debuts of HBO's "Oz," "The Sopranos," and "Sex in the City," then changed for good in 2002 with the premiere of FX's "The Shield." In this week's edition, I examine how that all changed again with Netflix's 2013 launch of "House of Cards" and "Orange is the New Black," and why the shift toward original streaming series may mean the fall of ad-supported cable TV.

  • 10 More Hidden Gems To Stream in Research Intelligencer on 12/15/2020

    I've been analyzing television research and programming for more than 30 years, and have always prided myself on being able to keep on top of the ever-changing video landscape. In the era of Peak TV+, however, it takes longer and longer to become aware of new linear TV series, much less the wide array of original scripted streaming content. It's simply not possible to know what's available without exploring each service every month (or week). There are no fall or mid-seasons. Every time I start searching for something new to watch on Netflix, for example, there are several new series and movies I've never heard of, increasingly originating in other countries. In this week's edition, I offer my take on 10 more "hidden gems" worth streaming.

  • New Television Season Things To Ponder in Research Intelligencer on 11/17/2020

    More issues with TV audience measurement, network promotional follies, why ratings don't matter anymore and how shows are dealing COVID-19 and police brutality are among the things I've been pondering during the pandemic. Want to hear more?

  • TV Shows To Stream As You Wait For Your Favorites To Return in Research Intelligencer on 10/29/2020

    This week's edition focuses on some of the best original scripted series available to stream.

  • A Dozen Binge-Worthy Hidden Gems To Stream in Research Intelligencer on 09/28/2020

    I've been analyzing television programming for more than 30 years. There was a time, not too long ago, when I could list every show on TV on any given night off the top of my head. Not today. This is the era of Peak TV+. In addition to broadcast television and ad-supported and premium cable, we now have several major streaming services - the first three, Netflix, Hulu, and Amazon Prime Video (which have only been producing original content for about seven years), were joined three years ago by CBS All Access (soon to be rebranded Paramount+), and over the past year by Disney+, Apple TV+, HBO Max, and Peacock. There are also numerous smaller and more niche streaming services. In this week's edition, I give my picks for the most binge-worthy shows from Must Stream TV.

  • How To Make The Emmys Better in Research Intelligencer on 09/09/2020

    My mother-in-law hasn't watched the Emmy Awards in five or six years. The main reason, as she puts it, "none of the shows I watch get nominated anymore." Now, I'm sure the networks aren't particularly concerned about the 75-plus crowd, but they do seem intent on driving away generations of people who grew up watching the Emmys without doing much to bring in younger viewers. I also know a fair number of 45-plus viewers that no longer watch the Emmys. The Emmys continues to award TV series that most people haven't seen, which only serves to depress ratings. In this week's edition, I explain how to fix this.

  • Advertisers To Waste Money On Out-of-Home 'Viewing' in Research Intelligencer on 07/22/2020

    Nielsen recently announced it is delaying plans to incorporate out-of-home viewing into its regular ratings reports, which had been scheduled to start with the upcoming fall TV season. There was an immediate backlash from the broadcast networks, and Nielsen quickly reversed itself. It is now going to include this data starting in September 2020 as originally planned. The real headline should not be "Backlash From Networks Causes Nielsen to Reverse Itself," but rather, "Paying For Phantom Viewers - Why Is There No Backlash From Advertisers?" Read this week's edition to find out why.

  • When The Big Lie Meets The Big Truth: Why TV Is No Longer Trump's Friend in Research Intelligencer on 07/06/2020

    The concept of "the big lie" is essentially that if you tell a lie big enough and keep repeating it people will eventually believe it. Since most people tell small lies themselves in their everyday lives, while they would never tell colossal lies -- so have trouble believing someone else would -- they are more likely to fall for the big lie than a small lie. President Trump has not only been a master media manipulator, he has also been a master of the big lie - simple statements that strike an emotional chord, require no additional explanation, can be repeated loudly and often, and are amplified by the conservative media/social media echo chamber. Recent examples of President Trump's big lies include, the Russia hoax, CNN and The New York Times are fake news, and mainstream media is the enemy of the people. In this week's edition, I examine how this has turned TV from Trump's best friend to his worst enemy.

  • Netflix Is Still The Best Thing Ever in Research Intelligencer on 06/08/2020

    In 2011, I wrote my first report on streaming, titled, Netflix is the Best Thing Ever. This was a year before its first original scripted series, Lilyhammer, and two years before the streaming service debuted its first major hit, "House of Cards." My household had just subscribed to Netflix, and I thought it had a potentially brilliant model for success and was poised to enjoy tremendous growth. There were some initial drawbacks, of course, but nine years later I make the case in this week's edition why Netflix still is the best thing ever.

  • Diary of a Mad House Life: Musings Of A Self-Quarantined TV Viewer in Research Intelligencer on 05/19/2020

    As I'm writing this, it's the 60th day we've been self-quarantined in Hoboken New Jersey. I'm in my apartment with my wife, my son who turns 21 this week, and my 80-plus-year-old mother-in-law. In this week's edition, I provide my first-person account of TV viewing life under quarantine.

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