55+ Demo Now Accounts For More Than Half Of All TV Viewing

TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis of Nielsen data published by UBS.

The report notes that the demographic is "one that advertisers rarely seek to reach," and that it's composition ...

2 comments about "55+ Demo Now Accounts For More Than Half Of All TV Viewing".
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  1. Robert Dilworth from DILigent Marketing, August 28, 2019 at 7:11 p.m.

    Keep this in perspective. Two factors driving this: an aging population and a decrease in viewing by under 55s. Perhaps more important... this group has the vast majority of discretionary income, and they do PDF file it. 

  2. Robert Dilworth from DILigent Marketing, August 28, 2019 at 7:12 p.m.

    *and they do spend it. 

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