TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis of Nielsen data published by UBS.
The report notes that the demographic is "one that advertisers rarely seek to reach," and that it's composition of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
Keep this in perspective. Two factors driving this: an aging population and a decrease in viewing by under 55s. Perhaps more important... this group has the vast majority of discretionary income, and they do PDF file it.
*and they do spend it.