55+ Demo Now Accounts For More Than Half Of All TV Viewing

TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis of Nielsen data published by UBS.

The report notes that the demographic is "one that advertisers rarely seek to reach," and that it's composition of …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

2 comments about "55+ Demo Now Accounts For More Than Half Of All TV Viewing".
Check to receive email when comments are posted.
  1. Robert Dilworth from DILigent Marketing, August 28, 2019 at 7:11 p.m.

    Keep this in perspective. Two factors driving this: an aging population and a decrease in viewing by under 55s. Perhaps more important... this group has the vast majority of discretionary income, and they do PDF file it. 

  2. Robert Dilworth from DILigent Marketing, August 28, 2019 at 7:12 p.m.

    *and they do spend it. 

Next story loading loading..

Discover Our Publications