Consensus Ad Outlook Moves Downward On Magna's Negative Update
- by Joe Mandese @mp_joemandese, June 15, 2020
While only one of the major agency forecasting units -- IPG Mediabrands Magna -- has officially released a mid-year update for its global and U.S. ad outlooks, the Madison Avenue consensus is already looking weak for 2020.
Magna's new outlook, which calls for a 7.2% erosion in global ad …
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