Consensus Ad Outlook Moves Downward On Magna's Negative Update

While only one of the major agency forecasting units -- IPG Mediabrands Magna -- has officially released a mid-year update for its global and U.S. ad outlooks, the Madison Avenue consensus is already looking weak for 2020.

Magna's new outlook, which calls for a 7.2% erosion in global ad …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications