YouTube Is The 'Sleeping Giant' Of OTT

That’s the way digital video platform optimizer Pixability describes YouTube in its just-released 2018 State of Digital Video report.

The statement is derived from the fact that YouTube already generates 14% of its views through some form of over-the-top (OTT) device, including connected TVs such as Roku, Apple, Google’s Chromecast …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications