What's Bigger Than The Super Bowl? Ask An African TV Viewer
- by Joe Mandese @mp_joemandese, May 24, 2018
Americans may think Super Sunday is the biggest, most planned for and most socialized sports viewing event in the world, but for much of the rest of the world, it’s a different “football” game altogether: soccer’s World Cup.
In a new report released today by Sub-Sahara Africa audience measurement firm …
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