Nielsen Finds Brand 'Disloyalty' Is The 'New Normal'

This just in: New research from Nielsen finds just 8% of consumers are now deemed "firmly committed" brand loyalists.

The stat, one of several findings in a just-released Nielsen bulletin, indicate brand loyalty has become more volatile than ever.
"A whopping 46% of consumers tell us they are more likely …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications