Media Planners Bullish On Digital OOH, Boost Budget Allocation

Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according to findings of survey of planners released this week by the Digital Place-Based Advertising Association (DPAA).

The study, which is based on responses from 219 …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications