Connected TV Sets Emerging As Dominant CTV Device, Mobile And Desktop Wane
- by Joe Mandese @mp_joemandese, June 26, 2019
Television sets are emerging as the dominant way consumers connect with connected TV (CTV), according to a quarterly tracking study from ad tech firm Extreme Reach.
Connected television sets accounted for a 49% share of CTV impressions during the first quarter of 2019, up from just 31% the same quarter …
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