• Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
    Three in four Americans do not believe allowing advertisers to target them with their personal data is an "acceptable tradeoff" for using social media, according to results of a nationwide survey conducted by NBC News and The Wall Street Journal: 74% of American said "it gives social media companies too much influence over our lives and potentially using personal information in ways we would not want."
  • IPG, Publicis, WPP Make LinkedIn Top Places To Work List
    In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is the first time any ad agency company has made the list, according to a LinkedIn spokesperson.
  • Word-of-Mouth, Trade Pubs Top Sources For Media Buyers To Stay Informed
    Human interaction remains the No. 1 way media buyers and ad execs stay on top of industry news, according to a survey of more than 200 "buy-side" industry pros fielded recently by TV media-buying automation provider Videa. The findings, released today on the eve of the National Association of Broadcasters conference in Las Vegas this week, show speaking to colleagues is their top resource for staying on top of industry developments, followed closely by reading trade publications, trade conferences, and presentations by vendors.
  • April Fools 'Marketing Pranks' Query Shows 2014, 2015 Were Peak Years
    Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, "Research Intelligencer" did a simple Google Search query for those terms and each calendar year and based on that unscientific methodology, 2014 and 2015 tied for the peak number of results for each of the past ten years.
  • GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now
    For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least not yet," adds GroupM Global President of Business Intelligence Brian Wieser, in the report sent to clients and the media over the weekend.
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