• Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
    Three in four Americans do not believe allowing advertisers to target them with their personal data is an "acceptable tradeoff" for using social media, according …
  • IPG, Publicis, WPP Make LinkedIn Top Places To Work List
    In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is the …
  • Word-of-Mouth, Trade Pubs Top Sources For Media Buyers To Stay Informed
    Human interaction remains the No. 1 way media buyers and ad execs stay on top of industry news, according to a survey of more than …
  • April Fools 'Marketing Pranks' Query Shows 2014, 2015 Were Peak Years
    Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, "Research Intelligencer" did a simple Google Search …
  • GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now
    For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least not …
Next Entries »