Word-of-Mouth, Trade Pubs Top Sources For Media Buyers To Stay Informed
- by Joe Mandese @mp_joemandese, April 2, 2019
Human interaction remains the No. 1 way that media buyers and ad executives stay on top of industry news, according to a survey of more than 200 "buy-side" industry pros fielded recently by TV media-buying automation provider Videa.
The findings, which were released today on the eve of the …
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