Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, Research Intelligencer did a simple Google Search query for those terms and each calendar year and based on that unscientific methodology, 2014 and 2015 are tied for the peak number of results …
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Maybe it just *seems* like there are more this year because it's Monday, so they are more painful, lol. Gotta give some props for creativity, though. Animals seem to be a big theme this year.