GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now

For all the talk about the disruption direct-to-consumer (D2C) brand marketing is having in the industry, a new analysis of economic data by GroupM’s business intelligence unit finds it hasn’t had much of an impact on the broader economy.

“At least not yet,” adds GroupM Global President of Business Intelligence …

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1 comment about "GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now".
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  1. David Cooperstein from Figurr, April 1, 2019 at 6:18 p.m.

    Interesting analysis in terms of jobs. But isn't the issue whether they have created revenue and economic impact in terms of dollars? 

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